Following AMC’s recent changes to its Stubs program — a set of perks that actually seemed like a solid way to get people to sign up — the theater chain is now planning to raise the subscription service’s prices.
Variety reports that, beginning May 7th, a membership to Stub’s A-List tier — which currently allows subscribers to see three movies a week at any AMC theater nationwide — will increase from $24.95 / month to $27.99 / month. To make the subscription a bit sweeter, AMC plans to increase the number of movies Stubs A-List members can watch weekly from three to four. And in a bid to court more young film buffs, AMC is also lowering the age requirement for a Stubs A-List membership to 13.
In a statement to Stubs subscribers about the changes, AMC CEO Adam Aron noted that this was the service’s first price hike in years and insisted that “A-List is still an incredible bargain.”
“Even with this necessary price adjustment, in most cases the cost of an A-List membership will be less than seeing two movies per month as a non-member, especially so if you see a movie in our premium formats and/or buy your tickets online,” he said.
